Giveaway: Win a Pair of Tickets to Se So Neon’s SF Concert on September 23

Korean indie rock band, Se So Neon, will make their highly-anticipated Atlanta debut at the Variety Playhouse in the Little Five Points district on September 3, 2025. Although Se So Neon has toured North America in previous years, this will mark their first visit to Georgia’s capital city. 

Se So Neon was formed in Seoul in 2016. Following their debut EP, Summer Plunge, they received the award for Best Rock Song at the 2018 Korean Music Awards (KMA) for the song, “The Wave.” They would go on to win Rookie of the Year at the KMA as well. 

Throughout the years, Se So Neon have experienced numerous lineup changes with lead singer Soyoon remaining as the only original member. She currently leads the group as its sole member, a one-woman band of sorts. This continual change in members has allowed Se So Neon to experiment heavily with their sound, to reinvent themselves with every album and to create progressive music that defies categorization.

The 2025 North American tour announcement coincides with their latest release, “Twit Winter” which serves as the opening track of their upcoming album NOW. Slated for an August 15 release date, NOW represents Soyoon’s first album leading Se So Neon as a solo-driven project. If “Twit Winter” is any indication – with its surprising synthpop stylings and sparse minimal drum machine – fans should prepare to expect the unexpected.

2025 NOW North American Tour Dates & Venues

Sep. 03 — Atlanta, GA — Variety Playhouse

Sep. 05 — Washington, DC — 9:30 Club

Sep. 06 — Philadelphia, PA — Theatre of Living Arts

Sep. 09 — Brooklyn, NY — Brooklyn Steel

Sep. 10 — Boston, MA — Royale

Sep. 12 — Montreal, QC — Theatre Beanfield

Sep. 13 — Toronto, ON — The Phoenix Concert Theatre

Sep. 15 — Chicago, IL — Metro

Sep. 16 — Minneapolis, MN — Varsity Theater

Sep. 19 — Seattle, WA — The Showbox

Sep. 20 — Vancouver, BC — Vogue Theatre

Sep. 21 — Portland, OR — Wonder Ballroom

Sep. 23 — San Francisco, CA — The Regency Ballroom

Sep. 25 — San Diego, CA — The Observatory North Park

Sep. 26 — Santa Ana, CA — The Observatory OC

Sep. 27 — Los Angeles, CA — The Wiltern

Oct. 02 — Mexico City, MX — Teatro Metropolitan

Ticket information can be found here.

To celebrate Se So Neon’s tour, Asia Blooming is hosting a giveaway on Instagram for one lucky winner to receive one (1) pair of general tickets to the SF show on September 23, 2025!

To enter the Instagram giveaway:

  1. Follow Asia Blooming on Instagram: @AsiaBlooming
  2. Like the pinned giveaway post
  3. Bonus entry: Tag a friend in a comment for extra entries—1 extra entry per tagged friend, up to 5 total.

Only U.S. participants are eligible for this giveaway. Also, only good faith entries are eligible. The giveaway closes at 5:00pm PT on September 19, and the winner will be contacted shortly after. Good luck!

Rally James

Rally James

Rally James is an Atlanta-based photographer and writer.

Mai Nguyen

Mai Nguyen

Founder and Editor-in-Chief at Asia Blooming

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